110 Interesting ABM Research Topics To Consider

Work on compelling ABM research topics that help businesses. Particularly, in your ABM research paper, from personalized marketing strategies to account-level analytics, you can study any innovative ABM topics that drive B2B growth, enhance customer engagement, and optimize ROI for businesses. Performing ABM research will also help you stay ahead in a competitive market with data-driven decision-making and precision targeting.

ABM stands for Accounting, Business, and Management. This strand is one of the K-12 program’s academic tracks, and it attempts to teach important business and finance concepts and abilities. Furthermore, this strand allows future leaders and entrepreneurs to gain important career skills, including how to interact with clients, how to build strategies to earn money, and more. As students in many other courses do, ABM students must also produce research papers and dissertations. Mostly, the topic you choose will determine the success of your research paper. In case you run short of ABM research topics and ideas, explore this blog post.

Here, we have published a list of 110 outstanding quantitative and qualitative research topics related to the Accounting, Business, and Management fields. Also, we have shared certain ABM research paper topic selection tips.

Continue reading to get exclusive research topic ideas on ABM.

What are ABM Research Paper Topics?

Accounting-Business-Management (ABM) research paper topics span from examining the efficiency of ABM in B2B marketing to adopting ABM in large companies. AI’s involvement in boosting ABM programs, as well as measuring ABM ROI and customer engagement, is also a relevant topic. Besides that, ABM research can also focus on personalization in ABM content, creative ABM campaign techniques, and industry-specific applications such as healthcare, banking, and e-commerce. Furthermore, topics such as ABM platform evaluation and comparison, as well as the use of data analytics for ABM success, offer valuable insights for exploration. Typically, all these topics provide a good foundation for examining the threats and opportunities of accounting, business, and management.

Tips for Selecting an ABM Research Topic

Topic selection is the first step in the ABM research paper preparation process. Since Accounting, Business, and Management are broad subjects, you can effortlessly generate several research questions and topics related to the ABM strand. You can even obtain plenty of ABM quantitative and qualitative research topic ideas from the internet. But when there are abundant topics, identifying an ideal topic might be challenging.

If you experience any trouble with AMB research topic selection, follow these tips.

• Choose a topic relevant to your interests. Some ABM fields to explore are banking, finance, marketing, entrepreneurship, tourism, hospitality management, HRD management, management accounting, and financial accounting.
• Pick a topic that is applicable to perform research within the deadline.
• Give importance to a topic that contains several credible sources to refer to and gather information.
• Go with a topic as per your research methodology; it can be either qualitative or quantitative.
• Select a topic that is relevant to the research guidelines shared by your instructor.

Also Read: 200+ Excellent Research Paper Topics of 2023

List of the Best ABM Research Topics and Ideas

In this section, we have uploaded a list of excellent ABM research topics and ideas. Carefully go through the entire list and select any topic that is convenient for you to conduct research and write about.

Simple ABM Research Topics for School Students

Are you seeking the best ABM research topics for your school assignment? If yes, then make use of the list published below. In the list, we have included some simple ABM research ideas, tailored especially for school students.

1. Explain the role of globalization in consumer behavior.
2. Discuss the relationship between globalization and business behavior.
3. Explain how to collect and analyze data about the business environment.
4. Examine how to navigate the startup world.
5. Explain how monopolies affect the corporate sector.
6. Discuss the pros and cons of outsourcing for a business.
7. Discuss the guidelines for managing employee retention.
8. Explore the nature of insider trading and the punishments for it
9. Analyze the pros and cons of a low-cost economy on companies.
10. Prepare a research paper on negotiation tactics

Top ABM Research Topics in Accounting

ABM and accounting intersect in measuring ROI, tracking expenses, and demonstrating the financial impact of targeted marketing efforts precisely. In case you are interested in exploring accounting concepts, then you may create an ABM research paper on any of the following topics.

1. Investigate AI and automation in accounting efficiency.
2. Discuss applications of blockchain technology in auditing and reporting.
3. Study big data analytics for fraud detection.
4. Analyze the impact of digital payment systems on corporate accounting.
5. Discuss the various options offered by cloud accounting to SME
6. Examine ESG reporting within modern accounting.
7. Analyze the risks of cybersecurity in accounting systems.
8. Study IFRS use in emerging markets.
9. Explore Predictive Analytics for Financial Forecasting.
10. Examine the influence of working remotely on accounting activities.
11. Analyze Robotic Process Automation for Bookkeeping
12. Investigate mobile accounting apps in managing finances.
13. Analyze AI-driven tax compliance strategies.
14. Study real-time financial reporting using integrated platforms.
15. Discuss virtual audits and their use in accounting

Captivating ABM Research Topics Related to Business

The ABM research paper you create should grab the readers’ attention. So, it is essential to pick a relevant and engaging study topic. Here are a few ABM research paper ideas on business that might help you captivate your readers.

1. Analyze AI and automation in business decision-making.
2. Study social media marketing for brand development.
3. Analyze the concept of sustainable business practices and corporate reputation.
4. Examine E-commerce Strategy in Post-Pandemic Patient Behaviors
5. Examine the digital transformation in SMEs.
6. Investigate the effectiveness of Influencer Marketing
7. Investigate remote work’s effects on productivity.
8. Discuss data-driven decisions and business analytics.
9. Examine consumer behavior in online marketplaces.
10. Analyze green marketing with reference to consumer engagement.
11. Explore crisis communication in digital environments.
12. Study cross-cultural management within a global business context.
13. Discuss the influence of financial technologies’ innovation on traditional banking.
14. Examine the use of ethical AI for customer service operations.
15. Analyze subscription-based services and consumers

Excellent ABM Research Topics on Management

In your ABM research paper, you may also discuss any topics related to management. If you run short of ABM study topics related to management, then get help from the list of ideas that have been recommended below.

1. Investigate the use of AI in strategic management.
2. Discuss remote Leadership in hybrid workplaces.
3. Study on the effectiveness of digital project management tools.
4. Explain the application of various agile practices in startup organizations
5. Examine the sustainable management of CSR.
6. Explore employee well-being programs and productivity.
7. Study the basics of data-driven decision-making in management
8. Investigate cross-cultural concepts for global teams.
9. Analyze change management within digital transformation.
10. Examine gamification’s effect on employee engagement.

Also Read: 185 Best Project Management Research Topics

Qualitative and Quantitative ABM Research Topics

Here we have uploaded a comprehensive list of qualitative and quantitative ABM research topics. For preparing your ABM research paper, based on your study goals, you may take into account either quantitative or qualitative research topics from the list.

1. Discuss the business strategies in the banking sector.
2. Analyze the psychology behind consumer decision-making
3. Explain how companies can incorporate and encourage eco-friendly policies and practices in their organizations.
4. Examine the challenges faced by small enterprises in corporate America.
5. Explain how social media and the internet have changed the corporate world.
6. Explain how to make a museum exhibition marketable.
7. Examine how the Chinese market has benefited from globalization
8. Discuss the advantages of owning a recognizable and respectable brand.
9. Why do certain niche companies gravitate towards hiring youths?
10. How has feminism influenced the way women consume products and services

Interesting ABM Research Topics

When it comes to creating an ABM research paper, always select a topic from an area of interest to you so that you may work passionately and identify the findings. These are some ABM topics that might be interesting for you to prepare a research paper.

1. Explain the role of corporate lobbyists in America’s future.
2. Discuss the role of a franchise agreement for the franchise and franchise holders.
3. Investigate how Apple has maintained its position in the device market.
4. Examine the future of commerce and retail in the current digital era
5. Discuss the expectations of global and local businesses on the financial crisis.
6. Explain how to create a globally recognizable brand.
7. How can companies fight for their copyright and prevent copycat products from entering the market?
8. Discuss the role of employee unions in the USA.
9. Discuss the elements to take into account when choosing a sector to expand your business
10. Explain the role of brainstorming in idea production and business solutions
11. Prepare a research paper on corporate rituals that are in practice now.
12. Discuss the rise, fall, and policies of Eastman Kodak.
13. Examine the consequences of overworking employees in the workplace.
14. Suggest effective competing strategies for local businesses.
15. Discuss the role of corporate social responsibility in making a company more socially accountable

Unique ABM Research Topics for Graduate Students

If you want your ABM research paper to stand out in the crowd, perform your study on a topic from an area that has not been explored earlier. The following are some unique topics on which you may prepare a high-quality ABM research paper.

1. Write about disruptive business innovation.
2. Discuss the basic components of intellectual capital.
3. Explain how to market baby products.
4. Examine the consequences of labor strikes in the general corporate economy.
5. Explain how companies should set up the value of ethics.
6. Write about the various types of mergers.
7. Examine how marketing affects production expenditure.
8. Discuss the moral principles and regulations that govern business operations in your country
9. Explain how the oil price affects consumer behavior in Turkey.
10. Discuss how to create an effective digital marketing budget
11. Examine how to balance ecology and increase production.
12. Write about short-term financing.
13. Discuss how to limit compulsive buying behaviors for credit card holders
14. Explain how to avoid cultural, religious, and political arguments at work.
15. Prepare a research paper on marketing manipulation tactics.

Also Read: 170 Unique Marketing Research Topics and Ideas

Popular ABM Research Paper Topics

For preparing your ABM research paper, you may also take into consideration any of the popular topics recommended below. But while you deal with a commonly chosen topic, examine it from various perspectives and present valuable insights using necessary evidence.

1. Analyze the outcomes of advertising in a recession.
2. Explain how an organization can effectively reduce taxes.
3. Prepare a research paper on mortgage marketing.
4. Explain the role of artificial intelligence in modern marketing.
5. Analyze the effect of external factors on cash flow in an organization.
6. Explain how Islamic banking is different from the European approach.
7. Discuss the concept of change in management.
8. Explain the role of packaging in the design and planning process.
9. Discuss the financial reporting requirements of non-profit accounting.
10. Discuss the strategies to make organizational finances transparent

Latest ABM Research Paper Topics

In this section, we have shared some current ABM research ideas. Working on the latest ABM study topics will help you stay updated, optimize strategies, enhance customer engagement, drive business growth, and inform data-driven decisions that lead to industry expertise.

1. Explore the role of AI-based lead scoring in implementing an ABM campaign
2. Discuss the various strategies that exist for hyper-personalization in
3. Analyze account-based social selling for business-to-business growth.
4. Explain the various features in relation to the analysis provided.
5. Explore omnichannel strategies for ABM engagement.
6. Investigate ChatGPT and other LLMs in ABM material creation.
7. Study real-time analytics dashboards to improve ABM
8. Explore the integration of ABM with CRM.
9. Examine video marketing’s influence on ABM campaigns.
10. Investigate ethical issues in AI-powered ABM strategies

Wrapping Up

All the ideas in the list suggested above will be helpful for you in drafting an outstanding ABM research paper. So, without any hesitation, explore the entire list carefully, and then, according to your study objectives, select a suitable topic related to your area of interest. After you have chosen the right topic, conduct an in-depth study on it and then compose a well-structured ABM research paper with the gathered information. To fetch excellent scores, the research paper you write should be informative, provide accurate solutions, and be plagiarism-free. Furthermore, to add credibility to your research paper, present your arguments on the topic with valid supporting evidence. In case you experience any challenges with ABM research paper writing, contact us. Based on your specifications, the PhD scholars from our team will guide you in completing your assignment on any ABM research topic in advance of the deadline.